From Gen Alpha to Boomers, our core portfolio of personal care brands includes skincare, color cosmetics, bath & body, and hair care, with a supporting cast of options across fragrance and oral care.
Discover
A New Way To Imagine Personal Care
Bath & Body
Cleaning, refreshing, and derived from nature.
Color Cosmetics
High-performance, diverse shades, skin-friendly.
Skin Care
Hydration, skin-nourishing ingredients, cruelty-free.
Hair Care
Active ingredients, dermatologist-tested, eco-conscious.
Oral Care
Modern design, fresh breath, enamel-friendly.
Fragrance
Long-lasting scents, premium ingredients, eco-friendly packaging.
That’s why I love when brands create teen-centered products that aren’t just safe for their skin, but good for it too. The kind of products I can trust my daughter to use and not worry that it’ll damage her skin in the long run or cause her a negative reaction.
Allure is
Crafted to Deliver
Our bath & body collection provides the ultimate relaxation and nourishment, transforming your daily routine into a luxury spa experience.
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Brands and growing
years in business
warehouse
Global presence
Global Distribution
Our western USA hub ensures seamless and efficient distribution for our retail partners.
Our northeast infrastructure reflects our commitment to delivering exceptional support and accessibility,
Enables us to meet the dynamic demands of our global partners with convenience and precision.
Our Europe network ensures that our products are always within reach for our valued customers.
Our promise
Innovation
Combining nature with advanced formulations to deliver results.
Quality
Each product is meticulously crafted and rigorously tested to ensure the highest standards.
Sustainability
Our commitment to the environment is reflected in our eco-friendly practices and packaging.
Inclusivity
Products designed for everyone, with a focus on accessibility and diversity.
Environmental and Social Responsibility
The Allure Group incorporates sustainable practices, ethical sourcing, and partners with the community it sources its materials from, to form strong alliances and build a better tomorrow.
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The Allure Group
Comprehensive Beauty Solutions
From luxurious bath and body products to advanced skincare, personal care essentials, and trendsetting cosmetics, we deliver beauty for every need and lifestyle.
Global Trends, Thoughtfully Made
Inspired by the best beauty innovations from around the world, we craft products with premium ingredients and cutting-edge formulations.
Quality, Care, and Creativity
Every product combines exceptional quality, meticulous attention to detail, and a touch of creativity to elevate your daily self-care rituals.
For Every Generation
Our diverse range caters to men, women, and children, offering solutions for all ages, skin types, and preferences.
Custom Solutions. Maximum Impact
We offer private label and co-branding solutions tailored to your vision. With our in-house R&D, multi-faceted manufacturing, and trend-driven strategies, we ensure your products stand out on the shelves and resonate with consumers.
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Our Expertise
Let's make something special together
Reach out today to discover our full range of essentials
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